In a music industry with seemingly unlimited avenues for promotion, it can be hard to know where to begin when it comes to building your audience and crafting your brand. Learn how to develop your brand strategy and build your following from industry pros and Toronto-area artists.

In this video, Kiana ‘rookz’ Eastmond and Phoenix Pagliacci offer some foundational insights on how to approach promoting your music and building an audience. From both artist and industry perspectives, Phoenix and rookz cover a lot of ground in this video: from how your brand should be a reflection of your true self, to reviewing the basics of releasing music with a strategic mindset, to leveraging social media in a way that helps you meet your professional and artistic goals, this video is a great starting point for young artists looking to put a strategy behind their art.