Executing an event can be a financial risk. Understanding the different revenue and funding sources that exist - and how to effectively promote your event - can help you build a financially-viable business model for your event or festival.

This video explores the various different funding sources that can support you in bringing an event to life, including grants, private funding, corporate sponsorships, community partnerships, and in-kind support. Josh Grossman discusses how refining the vision and brand for your event can help you in securing funding from these sources.