Taking steps to build a loyal audience will make your work in planning events and festivals more sustainable. In this lesson, seasoned events professionals outline some of the key considerations in building a loyal, engaged audience that will return to your events year after year.

In this lesson, Aerin Fogel notes that embracing constructive feedback from your audience should always be welcomed, and that listening to feedback can help you build more successful events in the future. Josh Grossman concludes by cautioning event planners to not try to be all things to all people; by focusing on what works, you offer your audience a sense of consistency which is valuable in building a loyal and engaged audience.