A sync agent has a unique role in the music industry that bridges the gap between music and visual media. In this lesson, you’ll get an overview of this exciting career path that helps artists get paid for use of their songs in a variety of mediums.

As Jamal Vickers explains, music (or, “sync”) placements in film and television can be an opportunity for artists to diversify their revenue streams. Facilitating this process is the essence of a sync agent’s work. In this video Jamal breaks down how sync agents must interface with artists, managers, producers, labels, publishers, and music supervisors to make sync placements a reality.