Building something from the ground up can be a daunting process. In this lesson, you’ll learn how to guide your thinking to make your event memorable with key tips from experienced festival and event organizers.

This video introduces some key things to keep in mind if you’re looking to build an event or festival from scratch. From providing tips to help you crystalize the goals of your event, to discussing how to make your event stand out in a crowded field, to thinking through what you want the artist and audience experience to be, this video reveals that event planning can be a rewarding process rooted in creativity. This video also addresses the importance of building an event with an equitable foundation, and offers insight on how to prioritize this from the start.