This lesson covers the basics on what sync and licensing means as well as the nuances of the music publishing process from the perspective of a record label. You’ll also learn the ways in which record labels work with music supervisors, sync agents, and music publishers.

After Kim covers some basics, such as the difference between master rights and publishing rights, Kim discusses how metadata is a tool used by stakeholders in the music industry including music supervisors to help them find the right songs for specific circumstances. Kim also offers practical advice for artists, including tips for negotiating a fee for a sync placement, and the importance of always having an instrumental recording of your songs on hand.