The lineup of artists at a music festival lineup is one of the biggest factors in the event’s success. Learn to book talent like a pro, and manage their participation from start to finish.

This video demystifies the process of securing an artist to perform at your event. Aerin Fogel details the differences in working with an independent artist versus an artist that has a team and/or booking agent. There are many logistical layers that go into hiring talent, like fee negotiation, contracts, and legal consideration, and this video takes you through all of this step by step. Josh Grossman breaks down how to manage talent once the contract is signed, and the importance of ensuring the artist has a positive experience performing at your event.