Artist Management

The artist manager is the first line of defense between the artist and the rest of the world.

Matt Maw, Director & Lead Manager at Red Music Rising, offers a broad summary on the role of the artist manager. He describes how the artist manager oversees the business side of the artists’ operation and represents the artist to many different stakeholders in the industry, which enables the artist to focus on making music and creating art.

What does a day in the life of an artist manager look like? It’s a tricky question, because no one day is ever the same as the next! Hear Matt describe just what a day as an artist manager might look like, from monitoring the recording process to marketing album rollout to meeting with streaming services.

Take a step back as Matt chats about how he got started in music, and his journey to discovering his passion for artist management. He’s got some practical tips for any young person in high school who loves music, but isn’t sure how to most effectively take that passion to the next level after graduation.


Matt Maw (Chippewas of the Thames First Nation) is the Director & Lead Artist Manager at Red Music Rising. Matt brings over 10 years of multi-faceted music industry experience to RMR, along with a passion for artist development and a mission to amplify Canada's Indigenous artists on the global stage. Throughout his career, Matt has worked with some of Canada's most celebrated artists, Indigenous and otherwise, including Tanya Tagaq, William Prince, Riit, Jeremy Dutcher, Broken Social Scene, and BANNERS, among others. A graduate of the Harris Institute for the Arts, Matt has previously worked alongside organizations including Arts & Crafts Productions, Six Shooter Records, and New Constellations.

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