City of Toronto Partners with MusiCounts to Offer New Resources for Aspiring Music Industry Professionals

March 22, 2022
Parent Option 3.jpg

Today, the City of Toronto and MusiCounts announced the launch of new learning resources for young aspiring music industry professionals. MusiCounts Learn TRACK: Industry Insights is a series of free videos that provide emerging artists and music industry professionals with key information about how to get started in the music industry. TRACK: Industry Insights is launching in celebration of 2022 JUNO Week taking place in Toronto from May 9 -15.

Toronto is the largest centre for music in Canada and the artists who create music are a vital part of our city's culture. I am pleased to see a new partnership between our City’s Music Office and MusiCounts which will help provide professional development opportunities to those looking to break into the music industry," says Mayor John Tory. "I encourage those interested in any and all parts of the music industry to learn more and to take advantage of this program. We know music is a big economic driver for our city and supporting the talent will help ensure Toronto can come back stronger than ever as we continue our reopening and rebuilding efforts.

These new resources are an expansion of the existing MusiCounts Learn TRACK Program, powered by RBC, which is an online learning hub aimed at introducing high school students to the scope of career possibilities in the Canadian music industry. TRACK: Industry Insights expands on that by focusing on topics geared towards artist and music business entrepreneurship, and is available to all aspiring young music creators and professionals to help them kick start their careers.

“MusiCounts is proud to partner with the City of Toronto to help connect what happens in the music classroom with what happens in the music industry,” says MusiCounts President, Kristy Fletcher. “MusiCounts Learn TRACK: Industry Insights provides much-needed information to help artists and professionals to get a meaningful start in this exciting and impactful sector.”

Parent Option 3.jpg

TRACK: Industry Insights, Powered by the City of Toronto

Navigating the music industry as a young artist or industry professional can be a daunting task. The MusiCounts Learn TRACK: Industry Insights program aims to support artists and music industry professionals in the early stages of their creative careers with this collection of videos featuring Canadian artists and industry professionals. With topics ranging from music promotion, organizing events, music licensing and music entrepreneurship, the insights offered in this program can be an asset for any emerging artist or industry professional looking to better understand the nuances of this complex and exciting industry.

The video content features an exciting and diverse group of speakers with real-world experience in building careers in the music industry as artists, event producers, licensing professionals, publishers, and more. The industry speakers include artists like Charlotte Cornfield and Phoenix Pagliacci, as well as representatives from Sandbox Studios, Sony Music Publishing, Six Shooter Records, Toronto Downtown Jazz, Wavelength Music, Public Records, Sandbox Studios, Venus Festival, It’s OK*, Long Winter and The Wilders. The videos are all available for free at

TRACK: Industry Insights is Powered by